Home Products Business
Business Description
Amenities that bring color to daily life
We help provide abundant and diverse lifestyles for consumers with a broad product range that leverages our dual capabilities as a trading company and fabless manufacturer*.
Handling familiar and useful products
Home Products Division Headquarters handles a broad lineup of useful products that are familiar to us from daily life, ranging from home appliances, interior and exterior products, and leisure goods, to disaster prevention goods.
Product development that combines our trading company and manufacturer functions
We combine our trading company functions in retail distribution and logistics with our manufacturer functions in planning and developing private brand products. We support diverse sales channels to achieve product development that accurately captures consumer needs. With agile systems enabling rapid product development and extensive product ranges, we meet the diverse needs of our customers and consumers.
* Our capabilities as a fabless manufacturer
Approximately 60% of Home Products Business sales are private brand products. These private brand products can be commercialized in a short period of time thanks to our product development staff, whose sales experience and thorough understanding of consumer needs allow them to plan and develop products quickly with discretion. Risks are also low because we do not own production facilities.
Home Products Business Flow
Major Products Handled
Home appliances (fans, heating equipment, cooking equipment, audio-visual equipment, household appliances, etc.); furniture; products for outdoor and leisure; kitchen utensils/daily goods; exterior items; gardening/agriculture equipment; health-related equipment; sanitary/healthcare goods; industrial tools; goods for automobiles and motorcycles; disaster preparedness goods; and more.
Initiatives for the Home Products Business
Launch of battery-powered appliance series ELEIN
With rising electricity costs and growing interest in power outage countermeasures, we have developed the ELEIN series of home appliances powered by lithium-ion batteries. We stock solar panels, portable power supplies, and charging stations, making it possible to use solar energy stored during the day in the evening and night. We have launched compact coolers, fans, industrial fans, insulated storage cabinets, and other compatible appliances. Going forward, we will leverage our industry-leading product lineup to help solve issues facing society.
Taking the B2B e-commerce site Yamazen Bizcom
Our official e-commerce site Yamazen Bizcom has received praise for its user-friendly services such as its quotation function, proposing the best products for your needs, and post payment via invoice, and celebrated its third anniversary with over 200,000 members (as of April 30, 2025). Moving forward, we will continue to attract new customers, including corporations, sole proprietors, municipalities, and factories. We will enhance recognition and boost sales by implementing campaigns and continuously updating and improving the site.
